What We Do
We make our customers’ lives easier. We solve problems and transform ideas into great learning experiences that pack a punch.
The ‘ID’ in The ID Crowd stands for Instructional Design. OK, we get it – that still might not mean a lot, so think of it this way; we’re the interpreter between your content gurus and your audience! We work alongside you to design human-centred solutions that meet the needs of your learners and your business.
We don’t work alone:
- We work with your organisation in true thought partnership, to understand a challenge from your perspective and creatively solve it with your guidance and input.
- We work with your learners, getting to know the people we are designing for and keeping them in the loop to drive more impactful learning experiences.
- We work with internal teams, enabling them to be self-sufficient and reduce ongoing reliance on external providers.
- We work with our talented friends and development partners to deliver the full learning experience. We’ve found the best people in graphic design, animation, video, podcasts, development, LMS implementation – with so many friends, we can always find the right person to bring new learning ideas to life.
This is how we do it:
We’re as much about the process as the output – and we’ve got some pretty strong soapbox-worthy beliefs that underpin our approach to working with our clients.
We put the learner first.
We listen.
We love learning.
We tell the truth - even when it means saying ‘no’.
We're there for you.
We're big on sharing.
About Us
The ID Crowd is a collective of creative problem-solvers.
As a team of dedicated learning designers (IDs), we join forces with others to leverage our combined skills – forming the perfect dream team for your learning project. We bring decades of learning design experience to solve your real-world business problems through education. To us, it’s simple – if you want something new, you have to stop doing something old. We take the adult learning principles of the past and shine a new light on them, forging a path towards the future of learning – towards simplicity, towards sustainability, towards autonomy.
At The ID Crowd, our methodology is to:
QUESTION EVERYTHING.
Anyone can put words on a page, but to make those words meaningful we need to ask ‘why’.
‘Why’ breaks through the surface and reveals real needs.
A simple ‘why’ has the ability to move your people, to shift behaviours and to break through to understanding.
INTEGRATE THE DESIGN.
Learning should be part of your world, not just borrowed from it.
When learning experiences are designed, rather than ‘made’, they connect your people, your environment, your culture.
This creates a conduit for learning transfer.
LEVERAGE WHAT EXISTS.
Learning has no ‘off switch’. It is formal, informal and continuous – whether we intervene or not.
Together, we identify what already exists and design for the learning gaps we discover.
We focus on practice and support to build the confidence of learners -enabling them to be their very best.
ENABLE FOR THE LONG TERM.
Learning is rarely a single event – it needs to ‘sink in’ over time.
Remember our school days? We all learned at different speeds.
We support you so that you can support your learners, letting them reach their full potential.
Meet the Team
Nicole White
General Manager
(Relationship Diviner)
Nic has been a learning designer for over a decade. She is known for her big ideas and love of simple design. These days projects have been wrestled out of her hands and she now gets the pleasure of overseeing projects from a design perspective, or you can find her chatting to clients over a cup of coffee (or a G&T), madly waving her hands around outlining all the possibilities!
Contact Us – to line up a beverage and a brainstorm with Nic!
Founders Story – Check out how it all got started way back in 1979.
Jane Earle
Chief Learning Designer
(Practical Sage)
Jane beautifully balances creativity with considered design. She enjoys thinking about the big picture, planning strategic solutions to make sure learners have a great experience. But she’s just as comfortable with the nitty-gritty details, whether it’s writing storyboards or managing projects. She anticipates the unexpected, while supporting our team of learning designers.
Tonia Forlani
Learning Designer
(Knowledge Neo)
For over a decade Tonia has been bringing her creative mind and attention to detail to learning design. No matter how chaotic, confusing or challenging the content, Tonia can bring it together and make sense of it all. As a yoga enthusiast, she knows how to stay calm and flexible, no matter what is going on in the project.
Andrew Napier
Learning Designer
(Scenario Wizard)
Andrew has a background in science education and a penchant for the scenario. He can be found excitedly tapping out realistic stories to support learners to hit the ground running – often flipping between learning designer and subject-matter-expert!
